About Us

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Located in the heart of Hell’s Kitchen in New York City, Simply Natural is an independently owned and operated health food store that prides itself on delivering personalized customer service and quality products. From a wide variety of nutrition bars to a fine selection of dietary supplements and herbs, we offer recognizable brands to our health-conscious consumers. In building rapport with them and identifying their nutritional gaps, we make it a priority to meet their needs. From advising them on vitamins and minerals to serving freshly-made smoothies, juices, and wheatgrass, we are committed to giving our customers healthy and nutritious alternatives to their daily meals. We also offer a variety of natural body care products and organic oils to rejuvenate and soothe both body and mind. Our doors are always open to the public, as well as to members of the Manhattan Plaza Health Club that need to fuel up on the go, without ever feeling that they are sacrificing good nutrition. We, the Simply Natural staff, look forward to serving you. Cheers – to good health and happiness!