Located in the heart of Hell’s Kitchen in New York City, Simply Natural is an independently owned and operated health food store that strives to deliver personalized customer service and quality products. We offer a wide variety of nutrition bars and a fine selection of dietary supplements to help fill the nutritional gaps. Between advising our customers on vitamins and minerals to serving freshly-made smoothies, juices, and wheatgrass, we are committed to giving them healthy and nutritious alternatives to their daily meals. We also provide a variety of natural body care products and organic oils to rejuvenate and soothe both body and mind. Our doors are always open to the public, as well as to members of the Manhattan Plaza Health Club that need to fuel up on the go, without ever feeling that they are sacrificing good nutrition. We, the Simply Natural staff, look forward to serving you. Cheers, to good health and happiness!